Translated to '“hilltop” in Italian, Collina is a historic family-style restaurant located on The Hill in Saint Louis. Their traditional Italian American roots are tied to the area, which cements themselves as a go-to place for comfort food and staff that treats you as part of the family.

Starting with a logotype, a hill motif was used to convey the meaning and location of the restaurant. A traditional serif typeface was used in a lowercase setting to create an even and approachable appearance.

Next, a menu was designed using knowledge of type hierarchy. The typeface from the logo is continued to create cohesion, while a sans-serif typeface is added for legibility and contrast. The rolling hill motif is further continued in the center of the menu to act as a divider and again at the bottom of the page to ground the design.