Social Media Content
As part of my role as social media for my high school newspaper, I developed a style to use for all of our promotional content. I would use this style to combine photos with text to create a graphic. These graphics worked well because they were often shared by viewers which created more buzz around the event.
Once I came to TCU I continued this craft with occasional hypothetical posts to further my skill set.
Hypothetically designed for Texas Christian University, this post highlights the beauty of the campus with a quote from the Princeton Review and a photo of the campus at night.
As part of a social media campaign for a high school news account posts with a similar style were designed to combine photos with engaging headlines which encourages viewers to attend sporting events.
To promote online news stories a template was created that increased brand cohesion and identity while highlighting fast facts or photos from the story that would direct viewers to the online article.
To drum up excitement for the fall homecoming game of the high school season this dynamic photo uses type in open spaces that encourages viewers to attend the game and provides basic information.
Back Nine Golf Leawood
As a freelance designer, I have had the ability to work as a social media manager for brands such as an indoor golf simulator in Leawood, Kansas. This client allowed me to utilize existing brand standards while introducing my own photography and personal touch.
