Cove sleepwear
Cove is a modern sleepwear brand founded by a female designer and based in Los Angeles, creating elevated essentials designed to support women’s self-care routines. Through thoughtfully crafted materials, limited releases, and refined matching sets, Cove offers high-quality pieces that help women feel comfortable, confident, and intentionally put together at home. A visual identity was requested to reflect the refined style of Cove’s client base.
task
A logo suite was created in a crest format to communicate the traditional style of Cove’s clothing. By placing a flax bud in the center of the crest, viewers are reminded that the products are made of superior materials such as linen. Additional branding utilized floral motifs that matched the style of the logo illustration and delicate serif type on headlines. The combination of lowercase copywriting and italics provides a relaxing tone that tells the customer they are at home.
solution
In-store
branding video
To demonstrate an example of what in-store graphics would look like, a short video and
mockup were created.
