Make it Pop!
Make it Pop is a popcorn seasoning brand that wanted to bring added spice to at-home movie night with bold flavors and design. I justify fitting into a more premium price point than grocery store competitors, the brand needed to look more elevated on the shelves. The set of three flavors needed packaging that united the brand while visually communicating the flavor.
task
To design a brand and package to fit the energy of Make it Pop, the brand needed playful shapes and bold colors. A logo was created and paired with contrasting sharp and round bubble elements. A color palette was then developed to provide high contrast while creating a cohesive brand. Finally, advertising and social media were created to further push the message that the product brings excitement.
solution
